Cigna Announced Appointment of Alison Meckiffe as Chief Marketing Officer for Global IPMI

Cigna announced the appointment of Alison Meckiffe as the Chief Marketing Officer for Global IPMI, a newly created role to establish the significant growth of Cigna in the IPMI industry. She will be working on a more "customer-focused" sales and service experience.

Alison Meckiffe was the COO of Direct & Retail Partnerships for AXA before she moved to Cigna for this role.

Alison Meckiffe comments:

Customer Focus is key to all growth opportunities. At Cigna, we wish to establish a ‘one customer focus’ so that we can provide a seamless sales and service experience, delivering this to customers and partners in their channel of choice.

We plan to design our services around what customers buy, how customer buy and the way they use our insurance solutions, based on insights from both inside and, increasingly, outside of the insurance industry.  I am keen to share my experience from different sectors to bring a wider view which will help design Global IPMI customer solutions of the future.

For more information on this new appointment read Cigna’s full press release here.